Question
In building their social media plan, Zappos has determined that the company will use social media to highlight the company's products, and not to promote
In building their social media plan, Zappos has determined that the company will use social media to highlight the company's products, and not to promote the company's culture. This illustrates which step of building a social media plan?
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The Levelling What's Next After Globalization
Authors: Michael O'Sullivan
1st Edition
1541724089, 9781541724082
