IN BUSINESS J.C. PENNEY IS BRINGING BACK ITS CATALOG ht In 2010, J.C. Penney discontinued its catalog that was first published and distributed in 1963. However, once the company realized that many of its online sales came from customers responding to what they saw in print, it reintroduced the catalog in 2015. In other words, J.C. Penney realized that catalog shoppers and internet shoppers are not independent customer segments. If retailers such as IC. Penney separately analyze catalog sales and internet sales, they may discontinue the catalogs segment while overlooking the adverse impact of this decision on internet segment margins. Source Sweaper "Cara Muresa. Comenechte wery 30, 2018 Wand Up Directions Be sure to read all directions prior to engaging with this activity. 1 For this discussion board. I would like you to play the role of a business owner with several store locations you can use your imagination for whatever it is you selo Just like Perne did with its catalogvs online sales segment analysis, how would you go about evaluating your business based on segment reporting? For example, maybe you would segment different product categories to see the high performers and low performers. What would driver your decisions to keep or drop a sement? Why would you want to perform spent analysis 2. Use the reply arrow below to start your initial post 3. In your initial post, I would expect at least a 200 word response het Esther response should be at least 50 words