in] Canvas Learning X a Fal22_BUS-1927 X (.3 QuestionZ-As: X e The Lemon IMC X C Navigating theF X C Abby worksinix X C Navigating thei X C Housing Develo X + v ( C' i ezto.mheducation.com', , iid i,i idiiididii ,,i i,,'i,i,ii,iii iii ,, d d, ', , r d m 51': U C Assignment: Chapter 20 0 Saved Help Save& Exit Submit 2 Required information Navigating the FTC Complaint ' Procedure This activity will demonstrate how to navigate the FTC compliant commission. The First Amendment in the US. Constitution guarantees free speech to all citizens and corporations That freedom extends to commercial speech within reason. While puffery is allowed for advertisements directed to adults, it is not allowed when communicating with children. Those under six cannot discriminate between a TV show and an ad so there are special exceptions in ads for products like toys, candy, etc. marketed directly to children. The rules ofthe FTC guide deceptive advertising for adults in which the ad is overtly misrepresenting the product, promoting benefits that cannot be substantiated, or when there is a clear omission a ofinformation. Consequently, pharmaceutical ads must provide consumers, within the ad itself, all the possible problems _ that could arise in use of the drug. eBook _ Allegations of unfair or deceptive advertising come to the FTC's attention from a variety of sources, including competitors, if! consumers, other government agencies, or the commission's own monitoring and investigations, Once the FTC decides a Print complaint is justified and warrants further action, it notifies the offender, who then has 30 days to respond. The goal ofthis activity is to show how complaints are addressed by the FTC. References Read the report and answer the questions below to generate the best plan for Abby to have her complaint addressed by the FTC. Abby works in Marketing for a major cell phone provider as a market analyst who monitors the ads of competitors to check for strategic shifts and possibly deceptive advertising. Recently, she discovered an advertising claim by her company's major competitor that she believes to be very deceptive. The ad aired during the NBA playoffs and millions of people saw it, Abby is bringing her complaint of deceptive advertising to the FTC's attention. She wants her competitor to publicly admit that the ad was deceptive and inaccurate. In order to navigate this process effectively, Abby needs to better understand the FTC complaint procedure and how the process works. Next > 0'3 % HillC Canvas Learning Management X Fal22_BUS-192_23901 Adverti X Question 3 - Assignment: Chap x + K- C ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252FIms.mheducation.com%252Fmghmiddlewar... OC Update : Assignment: Chapter 20 i Saved Help Save & Exit Submit 3 Abby and her firm want several things from the competitor, but most important is that the competitor admits guilt publicly. The advertiser has offered Abby a settlement via a consent order. Abby should Part 2 of 5 Multiple Choice 3 points O not sign the order because consent orders are typically the most expensive way to settle a complaint. 00:37:10 O sign the order because a signed consent order is a public admission of guilt by the advertiser. eBook Print O sign the order because the advertiser will be forced to run corrective advertising. References O not sign the order because the advertiser will still be able to run the ad. O not sign the order because a consent order does not constitute an admission of guilt by the advertiser. Mc Graw HillC Canvas Learning Management X Fal22_BUS-192_23901 Adverti X Question 4 - Assignment: Chap x + K C ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252FIms.mheducation.com%252Fmghmiddlewar... OC Update : Assignment: Chapter 20 i Saved Help Save & Exit Submit 4 If Abby's firm chooses not to sign the consent decree and the complaint is contested, a hearing can be requested before Multiple Choice Part 3 of 5 3 points O the FCC. 00:37:03 O a judge in the state where the advertiser is located. eBook Print O the Supreme Court. References O the full five-member FTC commission. O an administrative law judge employed by the FTC but not under its influence. Mc Graw HillC Canvas Learning Management X Fal22_BUS-192_23901 Adverti X Question 5 - Assignment: Chap x + K- C ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252FIms.mheducation.com%252Fmghmiddlewar... OC Update : Assignment: Chapter 20 i Saved Help Save & Exit Submit 5 Abby and her company are very happy as the complaint has been upheld by the administrative law judge and the commission. After this has happened, the Part 4 of 5 Multiple Choice 3 points 00:36:57 O matter is closed. eBook O cease-and-desist order expires. Print O advertiser can appeal the case to the federal courts. References O advertiser must run corrective advertising. O consent order can be signed. Mc Graw HillC Canvas Learning Management X Fal22_BUS-192_23901 Adverti X Question 6 - Assignment: Chap x + K- C ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252FIms.mheducation.com%252Fmghmiddlewar... OC Update : Assignment: Chapter 20 i Saved Help Save & Exit Submit 6 The appeal process may take some time, during which Abby's firm and the FTC may want to stop the advertiser from engaging in the deceptive practice. This can be achieved through a(n) Part 5 of 5 Multiple Choice 3 points O It can't be stopped until the appeal process is complete. 00:36:49 O advertising substantiation. eBook Print O cease-and-desist order. References O corrective advertisement. O consent order. Mc Graw 6 of 11 Hill