In Case 29 Staples: The Fierce Battle Between Brick and Mortar Vs. Online Sales

Comment on profitability.

For the period 13-14, calculate:

(1) the current ratios;

(2) net profit margin; and

(3) return on equity (see below)

Looks best when presented as a table

No need to show actual calculations

Give a brief description of the purpose for each ratio.

Apply the values to the case; what do these ratios tell us about the overall current financial performance of Staples?

Current ratio = Current assets Net profit = Net profit after taxes Current liabilities margin Net sales

Return on = Net profit after taxes

Equity. Shareholders' equity

Current Strategies

What is the corporate strategy (growth, stability, or retrenchment) for Google? Support your response with financial data. Short paragraph

What is the business strategy (cost or differentiation)? Support your response. Short paragraph

What are the key functional strategies? Briefly describe how each functional strategy contributes to the strategic direction of the company. Key functional strategies as a title with 1 bullet for each functional strategy