In case of Mg market such as Uber, surging the price dampens demand. It was observed that if prices increased for a ride from $5.00 to $ 6.00, a 1.2x surge, there was a precise 27% drop in demand. Based on the above information and the gure below, answer the following questions: What would be the impact of such surge pricing on Uber's revenue? Would it be a good decision to charge surge prices frequently if it wishes to maximize prots