In Chapter 11 we are learning about differential analysis. The hard part of the differential analysis is not the calculations, but the analysis of what will be the difference between our options. Pick a publicly-traded company, and as CEO, decide that you are going to purchase some part of a competitor, or the entire competitor. Explain why you want to purchase that company or part of the company. Then explain the differential revenues and costs? You do not need to come up with numbers, but you do need to say that the differential will increase/decrease revenues, costs, and income.