In Chapter 13, we identify the various roles of sport marketing and event management agencies, covering event development, television production, and sponsorship solicitation to name a few. Budgeting, risk management, as well as volunteer management are just some of the functions to consider as a sport manager.

In this week's discussion, start by identifying your most memorable sport-related event. When considering this, try not to choose it strictly for the action on the field. For example, I attended an Ohio State football game, where despite it going into overtime, my most vivid memories were the fans chanting O-H-I-O and the half-time performance of The Ohio State Marching Band. Imagine some of the behind the scenes roles and responsibilities that were necessary toput on your event. In just a few sentences, describe aspects of the event that made it memorable and what roles might have made it possible.

After you have completed this first paragraph, watch the first 21 minutes and 30 seconds ofKaty Perry - Making Of The Pepsi Super Bowl Halftime Show(Links to an external site.)

, the most watched half-time show ever. This event drew more viewers than the actual game itself and was described more as an Olympic Opening ceremony rather than a half-time show. Watching the level of production and organization required to put on a 13 minute spectacle, compare it to your chosen event. What were your take-aways from the video? What other roles and responsibilities might have been involved in your event that you had not considered originally, but perhaps were identified in the video?

When responding to classmates, offer other roles that might have been involved in putting on their sport-related event OR explain what you believe are the responsibilities of the roles they identified and describe why they are important.