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In Chapter 2, Fearn-Banks describes an approach to public relations and crisis management termed ___________. This approach is normative in the sense that it describes

In Chapter 2, Fearn-Banks describes an approach to public relations and crisis management termed ___________. This approach is "normative" in the sense that it describes the optimal approach for organizations or individuals to communicate ethically with stakeholders in ways that are mutually beneficial long-term for all parties involved. This approach is termed Group of answer choices Apologia Theory Diffusion Theory Excellence Theory Image Restoration Theory

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