In Chapter 3 -The Role of the Revenue Managerand Chapter 4 -The Revenue Manager's Approach,we begin to learn about this fairly new concept of revenue management. In addition, we investigate the important role a revenue manager places in the ultimate success of a hospitality and tourism organization.

Address the following:

• What is the goal of the revenue manager?
• Make sure you include the organizational positioning (i.e. Who will the revenue manager report to? Will the revenue manager have any subordinates?
• How important will communication with other departments be for the success of this position?
• What type of skills are needed for this position?
• What type of experience is needed for this position? How many years?
• What (if any) education is needed for this position?