In Chapter $4,$ you learn a lot about branding and the importance of it for a company.

Then, I want you to give me $1$ recognizable brand that you use often and what got you to try that particular brand. Last, research a competitor in that same field of service that you have never used or heard of before now. Explain why you don't use them. Could they market their brand better? What could they do different to reach customers like yourself?