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In Chapter 8 case opening (headLINE) in the textbook, what was the motivation for McDonald's to introduce the McCaf program? Do you think this program
In Chapter 8 case opening (headLINE) in the textbook, what was the motivation for McDonald's to introduce the McCaf program? Do you think this program and other similar new product lines are likely to sustain their impact on the company's bottom line? Please briefly explain
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