In chapter eight you leam techniques related to persuasive writing. With the AIDA (Attention, Interest, Desire, Action) method you will be exposed to a vesiety of techniques for each part of the method. You can use techniques from each part of the method by themsetves or you can use techniques from some or all parts of the method Attention Gatter Attention getting techniques are meant to get the attention of your audienke and mabe them want to read or listen to your message. You can use an attention getter whether or not you use the direct or indirect approach. You might add an attention getter in the opening of your message that highlights a relevant statistic that supports your main idea or you might altematively, include a major benefit to doing business with your company in the opening as an attention getter. Interest Now that you ve got your audience's artention, you want to peak their interest by using an interest-oriented techinique. You can build interest in your topic or main idea by highlighting a key selling point or introduce benefits of your main idea. You can also focus on the "you" attitude for this part of the AIDA method. Alternatively, you can focus on using logical and/or emotional appeals. Many times you will hear appeals used in informercials. where they mention how you can donate a car and get a tax deduction, a logical appeal, or you might see a sick child or animal that would be an emotional appeal. Desife Desire is meant to be in second body position, when it comes to technique placement, because once you've gotten attention and peaked your audience's interest, you want them to desire your product/service/main idea. You might include testimonials from customers, anticlpate and respond to potentiat objections related to your product or service andi/ or expand on feapures and benefits. Desine Desire is meant to be in second body position, when it comes to technique placement, because once you've gotten attention and peaked your audience's interest, you want them to desire your product/service/main idea. You pnight include testimonials from customers, anticipate and respond to potential objections related to your product or service and/or expand on features and benefits. Keep in mind that your body section will still include your data, facts, evidence, relevant detail, etc. Also, that you should use Interest and/or Desire techniques in whatever order is logical for your message and main idea. Action The final step in the AIDA method includes you motivating action for your audience. You have already considered some action-oriented techniques in other types of messages, such as use of "making action easy:" or identifying "steps your audience can or should take." If you use a traditional medium, such as a persuasive radio ad or sales message sent through snail mail, you may consider creating a sense of urgency or adding a "P.S" or post script. where you add an additional offer, etc. Don't forget that since you are guiding your audience through your message, therefore, you want to present content in a logical and easy to understand order. With more complex messages, I would suggest creating an outline where you identify the specific content and add an associated technique with the content. When you correlate an associated technique with your content, it may be easler for you to determine which content is necessary and where the best place is for the content. Creating Tweets by Repurposing/Redistributing Content Find a blog or youtube video of business-oriented interest. You can search on "business blogs" or "fashion videos. "You can go directly to one of the following top blog sites: Huffington Post, Business Insider, Mashable or TechCrunch articles or see USC admissions blog or Wells Fargo blog for college students. If you do not want to use a business blog message or video as a source for tweet creation then you can find a website that includes a product or service of interest and create 2 persuasive tweets based on business message. Include link to blog or website. Create 2 separate limited character tweets (140200 characters, 1-3 sentences) that summarize the content of the business message, Try to apply one Creating Tweets by Repurposing/Redistributing Content Find a blog or youtube video of business-oriented interest, You can search on "buslness blogs" or "fashion videos. You can go directly to one of the following top blog sites: Huffington Post, Business insider, Mashable or TechCrunch articles or see USC admissions blog or Wells Fargo blog for college students. If you do not want to use a business blog message or video as a source for tweet creation then you can find a website that includes a product of service of interest and creve 2 persuastve twects based on bustrioss message. Include link to blog or website. Create 2 separate limited character tweets (140200 characters, 13 sentences ) that summarize the content of the business message. Try to apply one technique from each of the parts of the AIDA method identifed below. If you quote directly from the message then use quotes. Each one of your twets should in some way support the main idea of the mespage. Select from Two of the AIDA Technique Options Noted Below Attention Getting Techniques Persuasive Requests- Describe a problem, Make an unexpected statement. Sugsest reader benefits, offer praise or compliments, ask a stimulating question. Sales: Offer something valuable, Promise a benefit to reader, Ask a question, Start with a quote, ldentify a product and it's feature, Open with a testimenlal or startling statement. Interest Techniques WifM Whats in it For Me/Audiencel, Logical/Eimotional Appeak, Key Seling Points, Introduce Features/Benefits and/or Elabornte on Benefits if Noted as an Attention Getter, Build audience interest by providing some support for the claim you made in frrst tweet Desire Techniques: Support Claims, Testimonials, Reduce Resistance. Answer Potential Questions, Include Objective Evidence for Claims Made, lncrease audience desire to watch/read mossage by adding one or two more bencfits to audience Action Techniques