In Class Assignment 5 Q1 carries 10 points. (1) Altria Ltd is a large diversified publicly traded company. It operates in businesses as diverse as tobacco, alcohol, food and financial services. It is the world's market leader in the tobacco business with brands like Virginia Slims and Marlboro. While the US market is largely mature to declining (av. Growth rate 1.5%), international markets are still growing at the rate of 6%. Its market share in the US is 30% as compared to its key competitor who holds an 18% market share. Globally Altria has a 25% market share and BAT has a 20% market share. Its beer brewing business is mature (396) market share behind in Bev. Altria's market share is 15% compared to Inbev. market share. Its processed food business is running neck to neck with Nestle. Nestle has a 25% market share to Altria's 20% share. Overall the processed food business is growing at the rate of 5% globally. Altria also has a financing business-Mission Veijo. Its lending operation is restricted to internal funding of Altria's operation. This industry and it's a third in s35% has been growing at 2%. Its market share is 2% compared to the market leader JP Morgan Chase that has 20% market share. (1) Construct a BCG matrix. Categorize the businesses appropriately. Construct table to justify your BCG matrix. (2) (3) Are there synergies across the businesses? If yes- where are the synergies? (4) What course of action do you recommend to BCG? Base it on (2) Is this portfolio balanced? Make some resource allocation recommendations and (3) In Class Assignment 5 Q1 carries 10 points. (1) Altria Ltd is a large diversified publicly traded company. It operates in businesses as diverse as tobacco, alcohol, food and financial services. It is the world's market leader in the tobacco business with brands like Virginia Slims and Marlboro. While the US market is largely mature to declining (av. Growth rate 1.5%), international markets are still growing at the rate of 6%. Its market share in the US is 30% as compared to its key competitor who holds an 18% market share. Globally Altria has a 25% market share and BAT has a 20% market share. Its beer brewing business is mature (396) market share behind in Bev. Altria's market share is 15% compared to Inbev. market share. Its processed food business is running neck to neck with Nestle. Nestle has a 25% market share to Altria's 20% share. Overall the processed food business is growing at the rate of 5% globally. Altria also has a financing business-Mission Veijo. Its lending operation is restricted to internal funding of Altria's operation. This industry and it's a third in s35% has been growing at 2%. Its market share is 2% compared to the market leader JP Morgan Chase that has 20% market share. (1) Construct a BCG matrix. Categorize the businesses appropriately. Construct table to justify your BCG matrix. (2) (3) Are there synergies across the businesses? If yes- where are the synergies? (4) What course of action do you recommend to BCG? Base it on (2) Is this portfolio balanced? Make some resource allocation recommendations and (3)