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In Class Exercise on SCA Take a few minutes to describe 3 purchases - Bought for brand o Top two reasons why & o What

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In Class Exercise on SCA Take a few minutes to describe 3 purchases - Bought for brand o Top two reasons why & o What would it take for you to change NA Bought for offering o Top two reasons why & o What would it take for you to change - Bought for relationship o Top two reasons why & o What would it take for you to change If it takes a lot for you to change then firm has built a strong SCA

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