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In class, we heard about the decisions that Kodak's management made which affected its eventual bankruptcy. From what we heard, the problematic decisions related
In class, we heard about the decisions that Kodak's management made which affected its eventual bankruptcy. From what we heard, the problematic decisions related strongly to: O the importance of a firm's strategy to its success or failure. O the need to have stability at the top, at all costs. O the importance of implementing marketing tactics properly. O the desire of Kodak to expand globally. O a weakness in Kodak's marketing research.
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