In class we looked at a couple of ads together. For some of the ads you all had different interpretations of the message of the ad. According to the model covered in class, the each of you. stage was different for rewrite decoding approaching analyzing seeing Prices are usually higher in a specialty store like Sephora compared to a supercenter like Target. One of the reasons is that specialty retailers offer wider assortments specialty retailers typically offer more personal service specialty retailers typically offer longer opening hours supercenters only sell private label products supercenters have deeper assortments Manufacturers of consumer products use marketing intermediaries because these help make its products available to consumers help monitor day-to-day activities during production supply cheaper raw materials for the manufacturing of its products form a part of the company's direct channel selling chain provide technical expertise and know-how for faster production There are a lot of billboards along Edens Expressway, which makes it hard for a single message to be noticed. In he communication model, this would be considered an effect of channel competition noise filtering interference off-coding When developing its promotional mix strategy, a company should consider how much to invest in push activities and how much to invest in pull activities. Which of the following would be considered a push activity in the framework we looked at in class? Sending consumer promotions through direct mail Avertising on YouTube Using PR strategies Outdoor advertising including billboard Providing incentives to retailers to carry the company's products