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In class, we looked up press releases from various companies. The intention of a press release is typically to communicate with the company's channel partners
In class, we looked up press releases from various companies. The intention of a press release is typically to communicate with the company's channel partners to provide incentives for consumers to buy a product to send a highly controlled message to the market to inspire user generated content on social media to encourage news organisations to write about the company or its products 
In class, we looked up press releases from various companies. The intention of a press release is typically
to communicate with the company's channel partners
to provide incentives for consumers to buy a product
to send a highly controlled message to the market
to inspire user generated content on social media
to encourage news organisations to write about the company or its products
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Introduction to Governmental and Not for Profit Accounting
Authors: Martin Ives, Terry K. Patton, Suesan R. Patton
7th edition
978-0132776011
