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In class we talked about a pricing experiment Amazon undertook and compared it to another pricing technique. Please explain Amazon's experiment and their justification for

In class we talked about a pricing experiment Amazon undertook and compared it to another pricing technique.
Please explain Amazon's experiment and their justification for using it.
Please explain the pricing technique we compared it to and give examples of where it is normally used.
Please explain how Amazon's experiment corresponded to the pricing technique and it didn't.

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