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In class we talked about various types of consumer products. BMW is a luxury car that appeals to bold achievers. What positioning strategy does this
In class we talked about various types of consumer products. BMW is a luxury car that appeals to "bold achievers." What positioning strategy does this represent?
Question options:
lifestyle
product differentiation
demographic
brand leadership
innovation
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Strategic Management Awareness And Change
Authors: Frank Martin , John L. Thompson , Jonathan M.Scott
7th Edition
1408064022, 978-1408064023
