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In class, we worked on the P&G 'Gillette' case. What were the three major cultural preferences in India that the company found required attention? Identify
In class, we worked on the P&G 'Gillette' case. What were the three major cultural preferences in India that the company found required attention? Identify them and explain how each was addressed.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
