In conjunction with the sport marketing research theme of this course, your task in this discussion forum is to conduct research to identify specific examples of sport companies targeting a segment of the consumer market. The example(s) you locate may represent any sport product or service, but must clearly be targeted toward consumers based on demographics, psychographics, geographic location, etc.

The goal of this discussion is to provide further objective analysis of research that will stimulate thought-provoking questions, marketable ideas, and lead to a greater understanding of the essence of sport marketing.