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In contrast, the trade marketers responsible for Hunt's spaghetti sauce segmented the brand's markets into four categories: profit contributor, profit maximizer, battlefield, and underdeveloped. Profit

In contrast, the trade marketers responsible for Hunt's spaghetti sauce segmented the brand's markets into four categories: profit contributor, profit maximizer, battlefield, and underdeveloped. Profit contributors were market segments in which the CAGP brand already had share leadership and growth was difficult. In such segments, a defend strategy, with moderate trade and marketing funding and with the elimination of inefficient trade promotions, was adopted to maintain market share. Profit maximizers were market segments where the business was stable or declining and with little potential for further growth. In such markets, CAGP adopted a maintain strategy, to maintain distribution and share of shelf space, to deliver profitable volume. Battlefields were market segments where both a high level of competition and a high growth potential existed. In such segments, an invest strategy, with the highest concentration of trade and marketing funding, was adopted to strengthen the competitive position. In underdeveloped markets where brand growth opportunity existed, a growth opportunity strategy was employed to grow share and volume.

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92 What genetic tests are recommended for epilepsy and Huntington's disease?

93 Is it useful to take an electroencephalograph (EEG) after a patient's first-ever seizure and, if so, when is the best time to do so? Would you recommend taking an EEG after every seizure and before diagnosis?

94 How often can drop attacks with loss of consciousness be due to atonic fits in the absence of any other type of fit?

95 How often are atonic fits the cause of falls with loss of consciousness in a patient not suffering from any other type of seizure?

96 Can mild anaemia (haemoglobin 10.8 g/dL) in a young female cause syncopal attacks that are preceded by a sense of falling, followed by a loss of consciousness and drowsiness for up to 1 hour? Do these data favour complex partial seizures rather than syncope?

97 I am confused between simple and complex partial seizures. Does the loss of consciousness define complex partial seizures in an otherwise what seems to be 'simple partial' clinically?

98 What is the definition of accepted rather than complete control of seizures in both partial and generalized tonic clonic seizures?

99 In an otherwise normal adolescent patient with no history of drug or alcohol intake, is it recommended that anti-epileptic drugs be started after the first generalized tonic-clonic fit?

100 Dod antiepileptic drugs decrease libido in the long term? If they do, what treatment is recommended?

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