In creating a common language of patients, safety and quality to get staff buy in, which statement is NOT true: Question 9 options: a) Anticipate misunderstandings, concerns, and skepticism among staff; plan a communication strategy starting in advance of implementation to try to prevent this before it has a chance to take root. b) Raise staff awareness and engage them early with positive communications in their own language, avoiding 'Lean' and management terms, and focus on patient and staff benefits rather than organizational issues such as restructuring or cost cutting. c) Find and promote success stories and early wins, and use staff to tell these stories to their colleagues through a range of mediums, such as newsletters, roadshows and social media. d) Overcoming concerns through a carefully developed positive communication strategy is key, with some organizations and requires on-the-spot correction