Question
in Creating Ads: Strategy and Process find a current advertising campaign, such as PepsiCo's Mountain Dew continues As good as the original, maybe even better
in "Creating Ads: Strategy and Process"
find a current advertising campaign, such as PepsiCo's Mountain Dew continues "As good as the original, maybe even better" campaign for its Zero Sugar variant in a new spot that revisits the classic '80s comedy-horror movie "Gremlins" campaign and evaluate the creative strategy used in your selected ad by responding to the following:
- What is the basic problem the advertising must address or solve?
- What is theobjective of the advertising?
- Tell us what is the message strategy? What are its important parts?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
