In deciding to collaborate with Virgin Galactic$$s space tourism ventures, Lockheed Martin must determine how its business unit in this sector will operate.

You recommend to the top executives at the firm that the most cost$-$effective way to do this is by:

sharing activities within your business units to put your expertise into Virgin Galactic$$s existing projects.

vertically integrating all of the processes necessary to develop space tourism vehicles, ticketing, customer service, and sales.