In determining the right method to use in setting selling prices, the following is/(are) important to consider:

(i) Techniques to set prices should be oriented to finding a balance between prices and profits

and improving the overall profitability of an operation.

(ii) Strategic but not tactical pricing can assist in the development of a sound pricing strategy.

Select one:

a. (ii) only

b. (i) only

c. Both (i) and (ii)

d. Neither (i) nor (ii)