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In digital marketing, branding and brand equity are very important concepts. How organizations can evolve these two factors in the digital platform?
In digital marketing, branding and brand equity are very important concepts. How organizations can evolve these two factors in the digital platform?
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In todays digital landscapewhere competition is fierce and consumer attention fleetingevolving branding and brand equity is crucial for organizations ...
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
