In digital marketing, CTR stands for click$-$through rate. It measures how often people click on your ads when they see them on the search results page. Search engines place a high premium on a good click$-$through rate $($CTR$).$ After all, in pay$-$per$-$click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. For advertisers, the goal is to have a low CTR because that means that search engine users are finding your ad to be highly relevant.

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