In Dunkin Donut's video contest developed by its customers, what part of the five step marketing process does this reflect? capturing value from customers to create customer equity developing an integrated marketing program of superior value O understanding customer needs and wants creating customer delight building a customer-driven market strategy Which of the following does NOT represent a market-oriented business? "We sell brands build on a passion for sports and a sporting lifestyle." O "We make every day easier for busy families." "We strive to entertain the world." "We make organic, high quality food products." "We bring inspiration and innovation to every athlete