In early 2015, five r mation systems consulting martwatch Ordering at Domino's: Should You Follow Suit? Years after graduating, ,whenvibusiness is thriving. At from Gregg Yves, infor- ur infor u power up your computer to check , the vice president of marketing of Pizza service initiatives at Regional Chain rt the day, you see a late-night message again. Domino's just introduced a new smart viceat watch app. ops (RCPS), headquarrered I've been thinking about this all night, Should we follow suit as well? Do we need to move rapidly? I'd rather take a wait-and-see in Bristol,the boat on this initiative, the repercussions university alumni le is an old friend you met through your nni network when you were in school approach here, but I'm afraid that if we miss Bristol, om you have kept in touch. Why would becomes cleolare? As you read his message, it and direct my thinking a bit? becomes clear: could be significant You're an expert on this strategic informa- tion systems stuff, can you give me your insight Do you o remember when we discussed the Dom 1. Do you believe that the Domino's smartwatch ino's smartwatch ordering initiative?1 At the ordering kiosks in our restaurants and did not pay much attention. It took us some time, but we later caught up. Now they pushed it further we were focused on rolling out in-store 2. What are the pros and cons of the wait-and-sec ordering initiative is sustainable? approach that Gregg prefers? RCPS do next? Discussion Questions 3. What is your recommendation? What should