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In early January 2022, Ben was talking with her sister and business partner Jinkx regarding the preliminary income statements for DeLaItes Dress Boutique for 2021

In early January 2022, Ben was talking with her sister and business partner Jinkx regarding the preliminary income statements for DeLaItes Dress Boutique for 2021 (See Exhibit 1). Since January 1, 2021, the business had relocated to a new building, and DeLaItes experienced a loss during 2021 almost double the income of 2020.

Exhibit 1
DeLaItes Dress Boutique
Income Statements for Years Ended Dec. 31
2019 2020 2021
Sales 8,583,000 8,102,000 10,711,000
Cost of goods sold 4,326,000 4,132,000 5,570,000
Gross margin 4,257,000 3,970,000 5,141,000
Expenses
Selling expense
Salaries 2,021,000 2,081,000 3,215,000
Commissions 429,000 405,000 536,000
Advertising 254,000 250,000 257,000
Administrative expenses 418,000 425,000 435,000
Rent 420,000 420,000 840,000
Depreciation 84,000 84,000 142,000
Miscellaneous expenses 53,000 93,000 122,000
Total expenses 3,679,000 3,758,000 5,547,000
Net income $578,000 $212,000 -$406,000

On January 1st, 2021, the business moved into a new, larger location with an expanded selection of products. Their product offerings changed, which resulted in their gross margin percentage declining. As 2021 ended, Jinkx and Ben could see something was wrong.

Their accountant suggested the new location had changed the economics of their business, and an increase in advertising might help. In addition, altering pricing formulas would keep their prices in line with new competitors opening in Bellevue and Renton. Ben was also considering getting rid of sales commissions, which along with cost of goods sold were the firm's only variable costs. Grandma always claimed commissions (which amounted to 5% of sales) were core to the success of DeLaItes, but Ben had her doubts.

Exhibit 2
DeLaItes Dress Boutique
Operating Statistics
2019 2020 2021
Retail space (sq. ft) 10,340 10,340 15,390
Sales per sq. ft $830 $784 $696
# of sales transactions 5,352 5,321 6,893
Average sales transaction $1,604 $1,523 $1,554

Suppose Ben decides to get rid of commissions:

a. With this adjustment, what would the 2021 breakeven point be (in sales transactions, and in sales dollars)?

b. What are the major factor(s) you would consider in deciding whether to get rid of commissions? Limit your response to four sentences or less.

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