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In evaluating an opportunity, the size of the market speaks to the specific segment of the market that the product or service will target versus
In evaluating an opportunity, the size of the market speaks to the specific segment of the market that the product or service will target versus the overall market in which the company will operate, such as healthcare or computers: Group of answer choices True False
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
