In every industry, customers always come first. However in the Spa industry where the most important factor is guest experience, spas need to think twice before discounting services. Heavy discounting and offering too many complimentary spa services to guests could lead to significant revenue losses and sometimes to a degraded perceived quality. Not to mention that most likely guests will get used to paying low prices and their disposition to pay for a higher price diminishes.

During this week I encourage you to discuss the impact of heavy discounting, both from a financial and a marketing standpoint.