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In Example 2 ( from Chapter 7 ) Coca - Cola Answer be valued adequately with a dividend discount model ( DDM ) because the
In Example from Chapter CocaCola
Answer be valued adequately with a dividend discount model DDM because the dividends paid and the earnings per share have a very relationship. If dividends do not bear an understandable relation to value creation in the company, applying the DDM to value the stock is likely to be In a situation like this, discounting might be a better method for valuation.
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