In exchange, those brilliant employees tend to perform much better because of the atmosphere and freedom provided with a good company culture. And because your employees tend to stay longer, it results in a lower blank rate, which then leads to better co-worker relationships. Good company culture also adds to your brand's blank and identity. How you treat your employees would reflect how they perform or interact with work or in some instances, even with customers. When you blank a fun company culture, this reflects to the customers, they will see your company or brand as fun loving