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In general, an industry's prospects within the global business environment will determine how well or poorly an individual firm will fare, so industry analysis

"In general, an industry's prospects within the global business environment will determine how well or poorly an individual firm will fare, so industry analysis should precede company analysis. Few companies perform well in a poor industry, so even the best company in a poor industry is a bad prospect for investment." Elucidate: i. Industry analysis ii. The sectors business cycle and industry

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