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In general, an industrys prospects within the global business environment will determine how well or poorly an individual firm will fare, so industry analysis should

In general, an industrys prospects within the global business environment will determine how well or poorly an individual firm will fare, so industry analysis should precede company analysis. Few companies perform well in a poor industry, so even the best company in a poor industry is a bad prospect for investment.

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  1. Industry analysis
  2. The business cycle and industry sectors

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