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In general, the appropriate discount rate to be used when analyzing an investment project is based on: A.The rate of return that financial markets offer
- In general, the appropriate discount rate to be used when analyzing an investment project is based on:
A.The rate of return that financial markets offer on investments of similar risk.
B.The internal rate of return on that investment.
C.The cost of capital based on the firm's historical asset costs.
D.The rate of return that will result in the highest NPV.
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