In general, the marketing approach that BMW employs is geared toward the goal of appealing to a particular sector of the market. They are seeking wealthy individuals and families with high levels of education and money, a passion for luxury and performance, and a strong loyalty to the brand in order to target customers. BMW is in a position to customize its marketing plan to the people who will love its automobiles the most because they have a thorough understanding of the demographic, psychographic, and behavioral segmentation of its target audience.

After you described the segment of BMW general motors brand is targeting.

The task : You need to identify in which stage of the Product Life Cycle the product is and which tools of the IMC are more relevant in this stage?