In general, the purpose behind a domestic firm forming a strategic alliance with a firm in a foreign market is to

Question 18 options:

	stabilize prices in both markets.
	acquire a dominant position in the foreign market.
	acquire local expertise for a company expanding its operations abroad.
	change its identity and appear more local in the foreign market.

One of the very first marketing research studies consisted of an examination of people's

Question 20 options:

A)	phone bills.

B)	food purchases.

C)	newspaper reading habits

D)

garbage.

The Telecommunications Act of 1996 removed the barriers between local and long distance phone companies and cable companies. All can now offer phone service and cable service should they so wish.

Question 24 options:

	True
	False