In Harvard Business Case, Population Services International: The Social Marketing Project in Bangladesh,

1.What is the market opportunity for family planning and barriers faced?

2.Explain the different market segments and their motivations

3.Explain the consumption system, including buying behavior, the distribution channels, the medical community.

4.How successful have Raja and Maya been?

5.Using 4 Ps framework:

• Why does Raja work so well?
• Why has Maya worked less well?

6.What is your plan for improving Maya sales?

A.Keep Maya, improve retailer margins, and provide significant consumer report

B.Keep Maya, but go to market through rural medical practitioners

C.Drop Maya and introduce a new product with fresh positioning and communication strategy