In healthcare, it's crucial to target the right customers to address medical needs effectively. The main groups to focus on are patients, healthcare providers, payers, and institutions like hospitals and clinics. Patients are the direct users who benefit from medical products and services, so understanding their specific health needs, preferences, and experiences is essential. Healthcare providers, such as doctors and nurses, use these products to treat patients and can offer valuable feedback for making improvements. Payers, including insurance companies, are interested in solutions that are cost-effective and improve patient outcomes. Hospitals and clinics, which buy medical devices, pharmaceuticals, and health IT solutions in bulk, are looking for integrated systems that work seamlessly. Creating a buyer personaa detailed profile representing the ideal customer based on research and real datahelps innovators tailor their strategies to meet the specific needs and behaviors of their target customers. This approach enhances marketing efforts, product development, and overall user satisfaction (Cooper