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In his article entitled Mapping your Competitive Position, D'Aveni suggests that positioning maps should be constructed around a primary benefit. In the car industry, which
In his article entitled "Mapping your Competitive Position", D'Aveni suggests that positioning maps should be constructed around a "primary benefit." In the car industry, which one of the following is probably not a primary benefit? Group of answer choices Engine power. Passenger capacity. Crashworthiness. Fabric of the back seat. Gas mileage
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