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In international marketing communications, adaptation is: Group of answer choices a form of standardization. presenting messages specifically tailored to various countries. a new form of
In international marketing communications, adaptation is:
Group of answer choices
a form of standardization.
presenting messages specifically tailored to various countries.
a new form of the promotions mix.
new product development.
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Project management the managerial process
Authors: Eric W Larson, Clifford F. Gray
5th edition
73403342, 978-0073403342
