In its campaign, ABC Event Marketing was also able to secure sponsorships from the Mayo Clinic and the Prostate Cancer Foundation. What impact did this have on the results?

The sponsorships made people think they were missing the only chance they had to connect with others.

The sponsorships added event credibility through social proof.

The sponsorships intimidated potential consumers because of the size of their corporations.

The sponsorships caused more sponsors to step up and donate.