In its definition of Personal Branding, Wikipedia includes the following statements. "Personal branding offers promises of increased success in the business world. Thousands of self-help books, programs, personal coaches, and articles exist to help individuals learn to self-brand. These strategies emphasize authenticity but framed as becoming "more of who you are" as well as who "you were meant to be".

The other side of these "strategies for success" is that this is very subtle self-commodification. Because personal branding is basically pointing out, and, in some cases, glorifying, certain positive characteristics of an individual, it is not unlike the traditional branding of products and companies. This puts individuals in the place of products, in which their efforts to appear more human are subverted."

Incorporating your reading of The Brand Called YOU!, offer your point of view about professional branding and respond to the Wikipedia statement. Your post should be at least 400 words in length. Include at least two specific references to this reading in your post.

Link: https://www.fastcompany.com/28905/brand-called-you