Question
In its second year in business, SixFour raises the price to $18/growler in an attempt increase their revenue relative to the competition. In this time
In its second year in business, SixFour raises the price to $18/growler in an attempt increase their revenue relative to the competition. In this time frame, SixFour saw $97,164 in revenue.Using the first year sales (5,538) and price figures ($16), what is the estimated price elasticity for SixFour,ceteris paribus?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
