In January, 2012, the not-for-profit Susan G. Komen Foundation announced that the organization would discontinue funding Planned Parenthood. This executive decision created a firestorm, severing a long-standing relationship between the breast cancer charity and an organization that provided free breast-screening to women in need. Accusations flew concerning Senior Vice President for Policy, Karen Handel, her pro-life philosophy, and the influence this may have had on the decision. The media and social networks were flooded with anger and concern. In response, many individuals immediately withdrew their financial support for the Komen Foundation. Using reputable sources, I will need to perform additional research regarding the organization's communication efforts during the crisis. And I need to prepare a managerial briefing that focuses on how the organization managed the crisis to exert damage control, i.e. tactics used to defuse or deflect the situation away from the organization. Then I need to discuss the success or failure of the managerial attempts at crisis communications, and note how the organization handled stakeholder issues.