In July 2019, the ad executives at Nordstrom in Dallas, TX. planned their next annual advertising schedule that runs September 2019-August 2020. The plan called for 30 half-page b&w ads in the daily Dallas Morning News editions and 30 half-page color ads in the Sunday Morning News. 1. For what combined (Daily and Sunday) contract rate (not price) will Nordstrom quality? X rate 2. Based on the combined contract rate, what is the contract price per ad that will be billed to Nordstrom as they run? Weekday $ Sunday $ 3. During the 2019-2020 contract year, Nordstrom actually ran all of the planned weekday ads but only 20 half-page color Sunday ads. Based on the contract rate established, what was the cost of all ads run? $ Weekday $ $ Sunday $ Total $ 4. What is the "earned" rate (not price) that should have applied to all ads run? X rate 5. What should have been the price of each ad based on the earned rate? Weekday $ Sunday $ 6. Based on the number of ads actually run and proper earned rate, what should The Dallas Morning News have billed Nordstrom? Weekday $ Sunday $ Total $ 7. When an advertiser does not fulfill its contractual obligations to the extent that different ad rates apply, this is called a situation 8. What is the amount Nordstrom still owes The Dallas Morning News? (Step 6-Step 3) $ In July 2019, the ad executives at Nordstrom in Dallas, TX. planned their next annual advertising schedule that runs September 2019-August 2020. The plan called for 30 half-page b&w ads in the daily Dallas Morning News editions and 30 half-page color ads in the Sunday Morning News. 1. For what combined (Daily and Sunday) contract rate (not price) will Nordstrom quality? X rate 2. Based on the combined contract rate, what is the contract price per ad that will be billed to Nordstrom as they run? Weekday $ Sunday $ 3. During the 2019-2020 contract year, Nordstrom actually ran all of the planned weekday ads but only 20 half-page color Sunday ads. Based on the contract rate established, what was the cost of all ads run? $ Weekday $ $ Sunday $ Total $ 4. What is the "earned" rate (not price) that should have applied to all ads run? X rate 5. What should have been the price of each ad based on the earned rate? Weekday $ Sunday $ 6. Based on the number of ads actually run and proper earned rate, what should The Dallas Morning News have billed Nordstrom? Weekday $ Sunday $ Total $ 7. When an advertiser does not fulfill its contractual obligations to the extent that different ad rates apply, this is called a situation 8. What is the amount Nordstrom still owes The Dallas Morning News? (Step 6-Step 3) $
