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In July 2020, Kraft Heinz announced that it was writing off $2.9 billion due to the loss in value of several of its well-known brands,

In July 2020, Kraft Heinz announced that it was writing off $2.9 billion due to the loss in value of several of its well-known brands, including Oscar Meyer and Maxwell House. We would argue that Kraft Heinzs stockholders probably didnt suffer as a result of the reported loss. What do you think is the basis for our conclusion?

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